wall-being is an online store dedicated to bringing Polish art into everyday interiors. Founded by Kasia Głogowska, who’s deeply connected to art and culture, the brand’s mission is simple: show customers that life is richer when you surround yourself with creativity.
This project involved rethinking the user experience, crafting a visually cohesive design, and developing branding elements to align with their vision of inspiring interior decor.
Before the redesign, wall-being’s website didn’t fully capture the vibrancy of its artwork. The UI felt disjointed, the navigation was confusing, and the checkout process needed some love. It was clear we needed a more intuitive, minimalist approach that still respected the brand’s joyful spirit.
We also needed to refresh the brand identity so it stood out yet stayed true to the founder’s deep ties to Polish art and culture.
One of the key objectives was to let the art and items take center stage. The design was kept minimal and unobtrusive, serving only to enhance the buying process without overshadowing the experience with unnecessary or overly decorative elements.
A key part of this brand refresh was shifting to a minimalist color palette anchored in black and white—deliberately chosen to keep the spotlight on each poster. Ample white space combined with clean, modern typefaces gave the site a refined yet approachable feel, reinforcing the art’s importance rather than competing with it.
To add a subtle dash of personality, I introduced custom icons, illustrations, and gentle Lottie animations. These understated accents kept the overall look cohesive and elevated the user experience, all while letting the vibrant artwork remain the main attraction.
This palette is intentionally minimal at its core—White, Onyx, and Gray—so each piece of art can shine. Pops of Cobalt, Cayenne, Ochra, and Emerald introduce contrast, injecting just enough energy to draw the eye without stealing the spotlight.
Marcellus deliver refined, Roman-inspired elegance for headlines and display text. Its flared serif details add a classic yet modern feel.
DM Sans—a low-contrast geometric sans serif—keeps labels and body copy crisp and legible, even at smaller sizes. This combination ensures a polished, high-impact look for titles and a clean, comfortable reading experience throughout the site.
These custom line illustrations offer a friendly, human element that aligns with the brand’s clean, modern aesthetic.
They appear throughout the site—guiding navigation, highlighting product features, and visually reinforcing key brand values. By keeping the style consistent, each icon feels intuitive and cohesive, making the overall experience more welcoming and engaging.
Before the redesign, wall-being’s site didn’t offer a truly responsive experience, leaving mobile users with a clunky layout. To fix that, I created four breakpoints—360, 768, 1024, and 1600—ensuring a smooth, consistent look across phones, tablets, and large desktops.
This adaptive approach maintains the brand’s minimal, art-centric aesthetic while improving navigation and checkout flows on every device. Now, whether someone’s browsing on a phone or a widescreen monitor, they enjoy an intuitive experience that keeps the art front and center.
To give the client maximum flexibility in building their own layouts, I created the homepage as a collection of modular, easily rearrangeable sections. Each module was designed with a consistent visual language—minimalist typography, ample white space, and subtle brand elements—so that no matter how they were combined, the final composition would look cohesive and well-structured.
The redesigned product page puts essential information front and center—pricing, shipping details, and available sizes—so customers can make quick, confident decisions. Clear labels indicate stock status, and subtle highlights call out promotions or sale prices without overwhelming the layout.
I introduced a robust new filter set so customers could easily browse by theme, artist, color, price, size, and format, along with more precise sorting options. A built-in search bar for the artist filter helps users quickly locate specific creators in a long list, making it effortless to narrow down to just the right style.
I streamlined the checkout flow by introducing clear step indicators, so customers always know where they are and what’s coming next. Adding a guest checkout option further simplified the process, removing barriers for first-time buyers.
I structured reusable components—buttons, headers, card layouts—into a mini design system. This ensures consistency across new site pages and simplifies development updates as Wall-being’s product line evolves.
